Monday, October 22, 2012

'Paranormal Activity 4' scares off box office rivals

By Lisa Richwine, Reuters

LOS ANGELES -- The fourth "Paranormal Activity" fright flick crept into the No. 1 spot at the weekend box office with $30.2 million in U.S. and Canadian ticket sales.

Iran hostage thriller "Argo" earned $16.6 million and took second place, studio estimates released on Sunday showed. Two-time box office leader "Taken 2" fell to the No. 4 spot with $13.4 million from Friday through Sunday.

Low-budget "Paranormal Activity 4" opened short of distributor Paramount's projection for at least $35 million in domestic receipts during the movie's leadoff weekend. The film also trailed its predecessor in the haunted house series. The third "Paranormal" rung up $53 million in its debut last October.

But with millions more from international markets, the fourth installment already had grossed far more than its tiny production budget of $5 million.

"We're thrilled," said Don Harris, Paramount's president of domestic distribution. "It was in a slightly more crowded market than a year."

The strong showing for the film bodes well for more to follow.

"It is highly likely that we will do another," he added.

The new "Paranormal" chronicles the strange events that haunt a neighborhood after a woman and her young son move in. As in the earlier films, the movie uses a "found footage" style by capturing mysterious encounters with invisible forces on surveillance cameras.

The franchise produced by Jason Blum has brought in big bucks since the original hit theaters in 2009. The first three "Paranormal" films grabbed $577 million in global ticket sales. Each movie was produced for $5 million or less.

Receipts for "Argo" dropped 15 percent from a week earlier. The movie has earned glowing reviews from critics and a rare "A+" grade from audiences polled by CinemaScore.

"Argo" is based on the real-life rescue of U.S. government employees from Iran in 1979 under the guise of a fake movie production. Ben Affleck directs and stars in the film.

In fourth place, "Taken 2" stars Liam Neeson as a former spy who is kidnapped in Istanbul. The action film has grossed $105.9 million through three weekends.

In the No. 3 slot, family movie "Hotel Transylvania" pulled in $13.5 million at North American (U.S. and Canadian) theaters. Global sales for the animated film reached $119 million through Sunday.

"Alex Cross" starring Tyler Perry debuted in fifth place with $11.7 million domestically, was on the mark with the predictions by distributor Summit Entertainment.

The movie features Perry outside of the popular comedic role of Madea that he created. In "Alex Cross," the actor plays a psychologist and homicide detective in hot pursuit of a serial killer played by Matthew Fox. The film is based on the character at the center of a series of best-selling crime novels by James Patterson.

Paramount Studios, a unit of Viacom Inc released "Paranormal Activity 4." "Argo" was distributed by Warner Bros., a unit of Time Warner Inc. "Taken 2" was released by 20th Century Fox, a unit of News Corp. Sony Corp's film studio released "Hotel Transylvania."

"Alex Cross" was distributed by Summit Entertainment, a unit of Lions Gate Entertainment, in the United States. Entertainment One released "Alex Cross" in Canada.

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Source: http://entertainment.nbcnews.com/_news/2012/10/21/14596350-paranormal-activity-4-scares-off-box-office-rivals?lite

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