We trust our family and friends ? more than any advertisement or endorsement by a faceless reviewer. It?s human nature to listen to and trust the people we know. So it makes sense that organic search is evolving to be socially relevant.
Read more from the Hall Internet Marketing Web blog
Source: http://sanford.wcsh6.com/news/blogs/148045-social-search-whos-winning-google-vs-bing
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