Furniture and Home Improvement ? 3 Strategies that You Should ...

As we now well into 2012, you want to gather all of the relevant data about building the right kind of landing pages for SEO and other purposes. The changes aren?t as vast as some people would have you believe, but it?s still important to keep up with them. Then of course what you need to know will depend on your marketing methods, etc. There?s a good chance that you?ve already accumulated plenty of valuable wisdom when it comes to building good landing pages. Yet just enough has changed that it?s important for you to take a close look at the whole situation. Those who think they know it all are the ones who wake up and discover their rankings have dropped. fasf

The fold is the space that can be seen when the scroll bar has not been moved. This above the fold area is super critical for any page and more so for landing pages. So do not forget this when creating your website. Don?t try to put everything into this space, or you will not be successful. Also you do not want a header graphic that is so large that it takes up a majority of your above the fold area. You want the subject of your website to be realized the moment that your visitors get on the website. Generally your website will not have 3rd party ads, but this is a necessity whenever you are using PPC marketing. Make it a priority to locate examples of successful landing pages so that you will know what is expected of yours.

You?re in a great position if you have social proof to offer on your landing pages. A landing page, of course, should be somewhat spare so you don?t want too much of this. But a few paragraphs or perhaps even a video with an honest testimonial can be extremely powerful. Testimonials from happy customers still work regardless of what the FTC or anybody else says about them. Of course, you need the right balance of testimonials and objective information on your landing page. For any of your landing page?s features, you should always split test a few possibilities. Video testimonials can also be very powerful, though it?s good to have some written ones as well.

If you?ve brought people to your landing page by way of your marketing efforts, you need them to see something relevant when they get there. It?s surprising how many website owners don?t see this, but it should be quite obvious. In many cases, there are deviations in the level of relevance.

Visitors really need to get what they expected to see when they arrive on your site. What you state in your ads has to be what people get on your landing page. If you use PPC ads to attract visitors, you?ll find your costs per click are much lower.

Landing pages are one of the most critical elements of any promotions you might be doing. This will be your prospects? introduction to your site, so create it with care. Make sure you are keeping track of all the essential metrics regarding your landing page so you?ll know if anything needs to be adjusted. gfdgfdgg

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