Green groups of Zhang Yuliang. Figure /CFPZhang Yuliang, only 20 years ago, Shanghai City, residential office director, his job is to help the various systems of organ building, housing distribution.Because of system reason, many of Zhang Yuliang?s ideas is not in the original unit to achieve. In 1992, Zhang Yuliang took the Shanghai City Hall allocated 20000000 yuan into the sea, leading some ten young people, set up Green Space Development Corporation, which is now green group?s predecessor.In 1997, according to the requirements of modern enterprise system, green began to change for the group. After equity change, at present, the affiliated enterprises holding 51%, worker 46%, the remaining 3% shareholders holding for society. This kind of state-owned capital holdings, worker share ownership structure, make green has the background, yet modern enterprise flexibility. It was also Zhang Yuliang and Qing DynastyHu XueyanContrast, called him the ?red top trader?.In July 9th the United States ?fortune? magazine published the latest 2012 world top 500 list, the domestic enterprise green groups for the first time finalists, this is also China?s first real estate-oriented selected enterprises. 20 years ago, the green group leader Zhang Yuliang took 20000000 start-up capital venture into the sea, and now, green has a turnover of nearly 200000000000, the real estate industry, the sources of energy for the second industry, walking on two legs. Green semi official business to half the hybrid system in market economy rapid development. Zhang Yuliang believed in the ?the government wants to do, to do the needs of the market? business philosophy, also known as the ?red top trader?.On July 17th, the green group 20 anniversary conference held in Shanghai. On the meeting, Zhang Yuliang said, the future will continue to increase its overseasInvestmentLayout, by domestic, international integration of resources, the Chinese overseas consumer market also make up.Public private mixed mechanism20 years ago, Zhang Yuliang or Shanghai City, residential office director, his job is to help the various systems of organ building, housing distribution. At that time there was no real estate market, office worker housing problem, mainly through the housing units to obtain. While Zhang Yuliang was working with units allocated housing limited funds, more buildings.Because of system reason, many of Zhang Yuliang?s ideas is not in the original unit to achieve. In 1992, Zhang Yuliang took the Shanghai City Hall allocated 20000000 yuan into the sea, leading some ten young people, set up Green Space Development Corporation, which is now green group?s predecessor.Green initially in the green city as their responsibility, to seize the Shanghai municipal engineering construction will bring 844000 housing construction opportunity, in the real estate field, and the accumulation of funds into the real estate public green space, which also has accumulated experience in real estate development.In 1997, according to the requirements of modern enterprise system, green began to change for the group. After equity change, at present, the affiliated enterprises holding 51%, worker 46%, the remaining 3% shareholders holding for society. This kind of state-owned capital holdings, worker share ownership structure, make green has the background, yet modern enterprise flexibility. It was also Zhang Yuliang and Qing Dynasty Hu Xueyan, called him the ?red top trader?.20 years elapsed, the former Green Space Development Corporation, into the green group, spanning real estate, energy, finance, construction and other areas of the world?s top 500 enterprises. Staff development to the million, operating performance last year reached 180000000000 yuan.Super high up the kingdom of commercial real estateAs the green group of industry of the first pillar, the real estate industry has entered the country more than 60 City, in residential, office buildings and city complex fields have good results, as of last year, the green group real estate sales amount already amounted to 77600000000 yuan, the total sales area of 8080000 square meters, the country ranked third.In the field of real estate, the green group in recent years commercial real estate gradually increase, the construction of high-rise building and at last, green estate business real estate in proportion to achieve 30%, this year for 40%-45%, and in the next year to reach 60%, more than the domestic.The green group size of commercial real estate development is so rapid, and green building the core competitiveness is not divided. In 2003, a chance opportunity, make green groups exposed to Nanjing Zifeng building project, the project is located in the downtown district, but the government requested that the project not less than 150 metres in height, funding and technical problems that many enterprises and step back. But green groups successfully solves capital problem, and the design height of up to 450 meters, Jiangsu has become the first high-rise.At present the whole nation already had 15 ?green center? skyscrapers, including 3 ranks the world?s top ten.Walking on two legsGreen can precede the property protector Vanke to enter the world 500 strong, and this is closely related to the diversification strategy of green space.From 2007 onwards, the green group establish energy for the second pillar industries, vigorously develop energy, finance, construction and other industries, at present, the real estate and the energy industry of group revenues each accounted for 40%, other industry accounted for 20%.Zhang Yuliang thinks, moderate the development of other industries, not to lose business, but in order to do strong advocate course of study. Because each industry fluctuation is very big, especially the billion or more large enterprises, the main single difficult to sustainable development, so the need for the development of other industries against risk.Selection of energy as the second industry, Zhang Yuliang analysis said, first, Shanghai is China?s energy consumption in key areas of the Yangtze River Delta, have market appeal, things are sold out. Second, from the beginning of 1996, the State Council to carry out reform of colliery, green to seize the opportunity; third, from the point of long-term development, China is still a country on energy consumption.In fact, the energy industry cash flow abundant, grow faster, and more real estate to obtain financing, can complement the estate business capital is insufficient, the future will develop green finance third pillar industries, three industries are associated with each other, greatly enhance the anti-risk ability of green space.Zhang Yuliang Green established goal is to 2015, the business income of over 500000000000, one of the world?s top 200 enterprises, which he calculated brushstroke Zhang, of which real estate to contribute 180000000000 of -2000 billion yuan, energy to achieve 200000000000 yuan, the financial industry to achieve 100000000000 yuan, 30000000000 -500 billion yuan for other related industry.Step up the internationalization strategyStruggle, ambition is not decreased, from the national expansion to diversification, this time, Zhang Yuliang will be looking to overseas markets, to overseas investment distribution.Following the success of last year entered the Republic of Korea in Jeju Island, in August of this year, the green group of overseas investment will be the second single in Sydney, a total investment of about 8000000000 yuan to build residential, commercial and hotel in one of the large demonstration area of life. After the completion of the project, mainly for the Chinese market and overseas students.Reportedly, this green in South Korea to invest 900000000 yuan in Jeju Island health care city to start the construction, ?South Korean investment in 3000000 to immigrant, Jeju Island housing about 2000 sets, 70% will be sold to chinese.? For the development of the project, Zhang Yuliang has been very mature thinking.This year, the green and into Germany and Spain, two countries, specific investment to the city of Frankfurt, Madrid, and products are mainly concentrated in the residential, office, commercial, hotels etc.. Green was accelerated in overseas investment.Zhang Yuliang develops overseas market thinking is: a large number of overseas students need to buy a house, but a large number of Chinese tourists travel abroad need to live in a hotel, relying on China?s resources, develop overseas market, so more advantage, smaller risk. Zhang Yuliang will ?do the needs of the market? business intelligence to a broad overseas market.?Green hope, through domestic and international resources integration, the Chinese overseas consumer market also make up.? Zhang Yuliang says.Conversations with Zhang YuliangIn five years to win the green to the world 200 strongAbout the enterpriseNew capital signs up for: the green group?s future development is how to plan?Zhang Yuliang: at present the Greenland Group has been among the world top 500, total assets reached 180000000000 yuan. Over the next five years, will strive for the green group into the top 200 in the world.For the future market layout, due to limited effect, residential demand, Kita Kamihiro and other first-tier cities business in great demand, the green group in the future will reduce these regional residential products, and increase the scale of commercial real estate. Similarly, in the capital city, green also will be large-scale commercial real estate development. And the three or four line of the city in the early real estate development, housing shortages, will vigorously develop residential.About commercial real estateNew capital signs up for: green group at the construction of high-rise building, the scale of development how?Zhang Yuliang: actually, the green group of commercial real estate to develop a unique. The above 300 metersLandmarkBuilding 50% is composed of the green group to invest in the construction, and the world?s ten largest building, Greenland Group has 3, super high-rise building has become the green group of patent. This year the green groups will have 2 300 meters above the ?green center? project, the future also will have the 2-3 building ?green center? completion. But high-rise building is not the higher the better, 300 meters more suitable.News: the current housing enterprises have entered the field of commercial real estate, or even three or four line city also built commercial real estate property, commercial real estate will overdose?Zhang Yuliang: the next few years, commercial real estate will have a better development, the commercial real estate is the need of the development of city, due to the national policy needs, commercial real estate is also the future real estate development in recent years the main features.The coming of age of the long term, is begged for be more than, this is social progress. Commercial real estate is a bit to be begged for be more than I think is reasonable, appropriate, this can eliminate backward.On the regulation of the property marketNew capital signs up for: the property market turnover than in the first quarter of a rebound, the trend will continue?Zhang Yuliang: the first reason is the basic economy rule of the rebound effect, real estate demand remains in the. Second is the policy has bottomed out, at the same time we do policy to do some fine-tuning, fine-tuning for the rigid demand, commercial real estate has good development space, so the market than a quarter. But compared with last year, is limited to the callback. Third, developers are actively marketing, price to change measuring results. But it is not an equal level regulation before the recovery, the market structure is not the same, more residential, and commercial real estate in the growth increment.The current market rebound strength is limited, but the property market in the regulatory framework, is not too good, not too bad.This version of gathering news reporter Yuan Xiaolan
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