In this competitive world it has really become tougher for online businesses to flourish. Newer websites are getting added with each passing day. An ecommerce website platform is the common solution for putting up large products on sale. It has become imperative to select good e-commerce solution that is easily manageable and is also safe for the transactions. Currently, there is a range of software through which easily an ecommerce website can be set up for displaying large products for sale. Some of the widely used open source software for developing an e-commerce website is Zen Cart, OScommerce, Magento, nopCommerce, and VirtueMart.
Ideal URL Architecture for an E-Commerce Website:
The URL architecture should be simple and the navigation easy for the common user to quickly find any of the desired products directly from the website?s home page. With the arrival of mobile technology, it?s a normal practice to place the product or the category navigation on the left hand side and the top navigation with the website?s main pages including the contact us form or the online inquiry form page. Additionally, the bottom navigation can also be utilized but it is not that effective. However, bottom navigation can be utilized for less important website pages or place the same main navigation links that are on top but with a ?no-follow? attribute so that the search engine robots do not crawl the links again.
Key Elements to keep in mind while designing the URL architecture:
? It is always better to have product names in the URL ? Example: Assuming that the product is ?ergonomic chairs? and the website?s URL address is www.onlineshop.com ? Here, the ideal URL structure would be: www.onlineshop/ergonomic-chairs.com. Never use a space, underscore or any other characters to join words ? only a hyphen must be used as shown in the example above and all letters must be in lower case only. ? Directory type navigation is advisable if the product range is vast. It is very helpful for the user to find the related product as well as for the search engines to crawl and index the page easily. ? A simple light colour combination which is pleasing to the eye should be executed for an e-Commerce website. If dark colours are used in the background, it will be stressful for the eyes and users will not feel comfortable reading or browsing for a long time.
Promote your fully functional Ecommerce Website for Online Visibility and Web Presence:
Once your e-Commerce website is ready, you can promote it in various ways to be seen by your prospective customers. A fully functional e-commerce website can be promoted using various Search Engine Marketing (SEM) methods such as search engine optimization (SEO), Pay per Click (PPC) advertising, contextual paid advertising on authoritative related websites and Social Media Marketing (SMM). Certainly, these Internet marketing techniques will help to improve your ecommerce website?s online visibility and traffic and it will grow your prospective customers/ leads. Thus a solid SEM strategy is very important in establishing your online new business and to flourish it in the long run.
The author has been working with a reputed Internet Marketing Company and has over 10 years of experience. He writes regularly on topics such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay per Click advertising and other online marketing methods.
Related Articles ? Ecommerce, URL Architecture, SEO, SEM, Social Media Marketing,
Article source: http://www.amazines.com/Advertising/article_detail.cfm/5148088?articleid=5148088
Source: http://www.73shelves.com/succeeding-in-an-e-commerce-online-business.htm
green eggs and ham wiz khalifa and amber rose oh the places you ll go blunt amendment justin bieber birthday read across america vikings stadium
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.