Thursday, March 8, 2012

Emphasis On Design And Quality

Automobiles were his primary love, however Soichiro Honda?s destiny was to develop the motorcycle that bore his name. Driving fast in addition to racing were things he enjoyed, and this passion was complemented by his mechanical knowledge, picked up from working in an auto repair shop while he was in his teens. He owned both a Harley Davidson and an Indian, and he was quite experienced at motorcycle riding.

Although he already owned an automobile repair shop in 1928, it was only in 1948, when he was 41 years old, that Soichiro Honda started the Honda Motor Company. He wanted well-made products that could compete, so his emphasis was on design and quality. His firm almost went under in 1953, even though motorcycle sales were increasing, due to economic depression in Japan. Although an insufficient number of sales were being completed, he kept his factory going because he disliked the thought of taking work away from people. The intelligence of this decision was borne out in 1958, by the release of what became the most successful motorcycle in the world, the C100 Super Cub. The bike was versatile and cheap, within anybody?s reach, driven by a 4-stroke motor with a 3-speed transmission.

Women especially took to it for the purpose of commuting, but novice riders of both genders loved it for its ease of use. Honda reached the standing of the largest manufacture of motorcycles by 1959, simply because of the success of this bike. They made the decision that it was time for growth all over the world. They thought that if they could first capture the United States market, it might start the ball rolling. Acceptance by the American community would indicate acceptance by the rest of the world. Honda was first on the market to the American public in June, 1959, in Los Angeles, and by 1960 you could buy a Honda from any of more than 75 stores.

By means of community involvement , largely through sponsoring 50% of the funding needed by a pair of organizations, Honda became a trusted brand. These were the Motorcycle Industry Council, and the Motorcycle Safety Council, both highly prized by devotees of motorcycles. Honda carried on to develop new motorcycles during the 1970?s, which people could not get enough of, keeping them atop the industry. Their models won more than 70 races worldwide in 1973, giving them the standing of the fastest bikes around. In 1975 the GL1000 Gold Wing was released as a touring bike, which brought style and comfort to touring bikes, quickly copied by other manufacturers.

Honda continued to create unique motorcycles which attract a cross-spectrum of cultures. Part of their great image is due to their continued practice of giving motorcycles to causes that they regard as worth supporting. Honda always foster biking safety through the courses they sponsor and by helping bikers have access to the most up-to-date information available. Honda have established a history of reliability over the many years they have been available. The success they already have accomplished with some of the big risks they have taken has resulted in Honda growing to be a virtual emperor of motorcycles.

About the Author

Johnson?s websites: Severe Depression, Depression, Depression Symptoms, Automotive, And Pet Reviews.

Source: http://cirvtacoma.org/emphasis-on-design-and-quality/

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